Last week, we went live on Discord for our first Quackers AMA with the Wallchain founders. During the session, we addressed some frequently asked questions from our community, as well as some unique ones. Didn't make it to the AMA? Prefer reading to listening? Here’s a text recap for you.
Speakers:
Yurii, Co-founder
Max, Co-founder
SK, Marketing Lead
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Q: What inspired the creation of Wallchain? What gap did you see in Web3 that no one else was filling? What was this emotional spark or personal story that led you to build Wallchain?
A: We were building multiple internal projects. It was hard to do the go-to-market strategy. It was challenging to grow those products, particularly through partnerships with KOLs and growth on X. Estimating the results was also difficult. It was basically spray and pray. And we started building systems that measure it.
We launched the X score more than one year ago in mid-2024, and then we launched a system that helped to use this fair way of measuring influence and attention impact for other projects to run their campaigns. In February, we launched Mindshare Leaderboards.
Q: Why Wallchain Quacks? Why is this name?
A: Wallchain is the original name, which is from 2021. It is somewhat like Wall Street combined with blockchain. It just sounds. Quacks name is fun. And it's something people love when they hear, and something that is easy to repeat. And it becomes a culture.
Q: When choosing projects to collaborate with, like Klout or HayElsa, what are the key qualities Wallchain looks to ensure for launch on synergy with the community?
A: We have a process to do that. First, we conduct due diligence on the project, the team, and then we conduct due diligence on the product. Therefore, it must be easy, amplified by the community, with a clear and understandable user journey, and something that delivers direct value. So, we are following this due diligence process and trying to bring the top projects to our community. That's it.
Q: What's next for Wallchain in the short term?
A: What's next for watching? So shortly, it's NFTs. It will play an important role in the overall Wallchain ecosystem in the future. It will be a PFP collection. That's as much as I can share about NFTs now.
We’ll also add more product features, including InfoFi-related ones, to the product itself, and introduce additional product lines, also related to InfoFi. More KOLs, more projects, more platforms, more use cases of natural language understanding at scale.
Q: How will InfoFi change as a tool in the next five years, and how will Wallchain work to maintain its leadership for the next five years?
A: I believe that InfoFi is a fundamental social technology. We have Internet, which is the core infrastructure for global information delivery. We have crypto, which serves as core infrastructure for various assets, including tokenized assets and tokenized dollars, among others.
And InfoFi is a similar fundamental technology for measuring and exchanging attention, valuing people's online presence, and online activities. It will be used throughout everything. I've published on many crypto narratives, and I believe each of those crypto narratives would greatly benefit from InfoFI and AttentionFI. It will be available on each platform, and most creators will benefit from InfoFI's evolution.
Q: InfoFi right now feels crowded with each platform trying something different. What do you think Wallchain is doing fundamentally right that others are missing?
A: I don't feel like InfoFi is crowded. There are five InfoFi projects which had something done. And if you compare it to other industries, like how many DEXs are there? There are like hundreds of DEX. How many perp DEXs are there? There are more than 10, 15, 20 perp DEXs, and there are going to be like 20 more.
How many centralized exchanges are there? I'm not sure, dozens, or more than a hundred centralized exchanges. So, if you take each, how many yield protocols are there? Hundreds of yield protocols. And InfoFi, AttentionFi can bring value to each of those. So I'm bullish not only on Wallchain, but on various InfoFi projects. It's the beginning of the new industry overall.
What's special about us is the quality of our execution. We have a system that works 24/7. We execute fast. We are hands-on with everything going on in the industry. And we just execute. That's our fundamental form.
Next is we value the creators. We build our project, our product around creators. Not around revenue, not around releasing projects, not around some metrics, but around maximizing value for creators, because we believe that they are the most valuable asset in this industry.
Q: How do you plan to sustain rewards long term once the initial token incentives fade? Because I know maintaining engagement after the hype is the real test of community-driven ecosystems like Wallchain.
A: It has fundamental value even in a post-token world because it has real business value, because we're delivering value to projects, we're delivering value to creators. We are running at scale creator campaigns, which, without our technology, would cost dozens of times more. So we are saving time and money for projects. And we are bringing value and maximizing compensation for creators. Therefore, it has direct business value, which makes sense both before and after the token launch.
Q: How to grow your X Score? Do you have any plans to make X Score more transparent, for example, by showing how the engagement quality and follower value are weighted?
A: First, X Score needs a lot of improvements, and we’re working on them. Have a lot in the pipeline.
How to improve X Score? Get more influential people to follow you and engage with you. So, make sure to create a legitimate account, post authentic content, and avoid making it look like farming at least. Create relationships and translate those relationships into your X activity.
Q: What’s next for the mindshare algo?
A: Lots of stuff happening on the algo side. The way Mindshare algo is built, it's built of lots of tiny pieces, that are built quite quickly to capture more and more of the behaviors and tweets, and different types of engagements that happen on Twitter about different types of content and companies. And what we are focused on is picking a few of these subsystems to improve, specifically targeting the interactions that separate and create noise about the project, but don't create much value because they are repetitive and lack novelty, or are created from a template. With those systems, it's a bit challenging to play with them all together, as the system is complex, and we try not to penalize too many of their behaviors and be inclusive.
And on the closest releases, we’ll be improving two or three things specifically to give more mindshare to the novelty aspect and the authenticity aspect, and ensuring that those two work well together. What it will mean in practice is that in order to gain more mindshare, you'll be encouraged to find some of the information that nobody looked at before, and find information or look at the same information about the company from a different angle, and lay it down in a way that nobody else did. This will help to get more positions, better positions in the Mindshare leaderboards.
That specifically doesn't mean that those interactions that exist already will be punished, banned, or similar. That's more of the key things to look for and do to climb leaderboard faster than others. That's the thing about novelty and the thing about authenticity. It’s a bit hard to do for the LLM, figuring out if a certain post, a certain tweet had been written in a way that it's readable by a human for the second time because it creates some authentic perspective on some certain topic. That's the second part of the system that we are planning to release in probably a few weeks from now.
Q: What about quacks? Any improvements? How do you distribute quacks?
A: Quacks are built a bit differently from Mindshare. They've been built before the Mindshare. Their purpose is to help people build communities, establish their profiles, and expand their network. So, the key things to look for are to find like-minded people with whom you can interact and help, and then engage them with your content as well.
By doing that, by writing great posts and engaging with other people, and having an authentic profile, you can essentially ensure that they will follow you and start interacting with you. All this helps to make your account more to become bigger, to have a bigger X Score and to have more quacks.
Q: As InfoFi matures, reputation and accountability become key. Is Wallchain exploring a soft-KYC or verifiable identity layer, maybe via soulbound proofs to validate high-score users without compromising decentralization?
A: Yeah, so in the first place, I'd like to say that the X Score is doing pretty well on eliminating bots and making sure that the activity is much harder to farm. That's what we heard from the feedback over the last year or so. And for this part of the KYC and the anonymization, we have some ideas on how that can be incorporated in the ecosystem, but it's quite raw to actually explain as of now. I'd say we'd be working on this more in 2026.
And before that, we'll be primarily focused on the social part that is more visible and easy to pick up just by reading the basic information from Twitter. And there might be some features coming up in the meantime on this topic.
Q: X has recently updated their recommendation algorithm, allowing it to be completely run by Grok. Does it affect Wallchain in any way?
A: I believe that doesn’t affect us. Yeah, not that much effect as of now on this point for the Wallchain ecosystem. We are pretty much robust towards recommendations, how the recommendation part works on X. So, I wouldn't say there is much of a difference here.
Q: Do you have any plans to expand beyond X to platforms like Farcaster, Discord, Lens, Baseapp, etc.?
A: Yes, definitely yes. Not Farcaster, but some other mentioned platforms, don't want to spoil too much right now. That's definitely on the roadmap.
Q: Any tips for our listeners on how to become better content creators?
A: Make content that truly is about something new, not just copy and existing content, existing information. Make it more personal. If it's mostly about the project, generally use the product and flesh out your thoughts, what you think about the product, and your personal opinion. It's the most valuable to read.
Try pitching the product you're using to someone, such as a friend, and figure out what resonates with them. That might bring you valuable insights, and it's a really easy way to create and share content.
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