HeyElsa is a leading AI Crypto Copilot on Base, backed by Coinbase Ventures and M31 Capital.
HeyElsa launched a Mindshare campaign with Wallchain on September 10th.
This is one of the fastest-growing campaigns on Wallchain, with corresponding growth in social and product metrics, and has become one of the most talked-about AI crypto copilots on X.
Let’s dive into the numbers
HeyElsa was trending on X and ranked among the Top 5 most-discussed pre-TGE on CT in September.
Followers Count: 47k → 87.4k
X Score: 118 → 130
Smart Followers Count: 291 → 638
Visibility: 162.4M impressions on posts about HeyElsa since the start of the campaign (<2 months), peaking at 5.8M per day at the time of writing. For comparison, Base has ~100M impressions monthly.
UGC: Over 2.3M posts created about HeyElsa on CT according to X Radar during the last 30 days only - incredible traction!
Creators: over 18,900 creators participated in the HeyElsa mindshare campaign and made at least one post about HeyElsa.
Impact on Product Growth
In the first two weeks since the Mindshare campaign launch, 30,000 new onchain users have joined HeyElsa, with 3,000 to 5,000 users joining daily. Daily transactions also increased from 11K/month to 31K/month (almost 3X. Incredible growth showing why fundamental products need a next-gen community-acceleration solution.
Moreover, less than two weeks after the campaign launch, HeyElsa’s usage reached an all-time high in both volume and daily active users.
These numbers have even grown more since the last team’s update (according to Dune):
In terms of daily volume (from ~$1M in the previous month to > $2M in September and October, showing more than 2X consistent growth)
In terms of daily active users (7-10K previously vs 10-15K since the campaign launch, 1.5X growth)
In terms of new users daily: 3000-5000 compared to 1500-2500 previously (2X growth)
This demonstrates how a social AttentionFi/InfoFi campaign can directly impact fundamental business results. As a result, HeyElsa team extended the initial 0.25% reward pool to 0.6% across 2 Epochs (0.3% each).
Contributors to HeyElsa's Success
Strong product offering - a live, working product with a clear and compelling value proposition that is useful for people today.
Web2-friendly UX – people can start w/o a wallet.
Incentives built into the user journey – internal system boosting community involvement and onchain usage, complementing the mindshare campaign.
Hot narrative – the AI agents concept is among the most exciting innovations in crypto, especially across hot ecosystems like Base.
Tailored mindshare acceleration with a clear and direct connection with participating creators.
What’s Next?
The campaign is still ongoing, and the team just increased the rewards and added one more epoch!
You can participate in both the Mindshare Leaderboard and onchain boosters on HeyElsa’s app.
It’s an opportunity for bigger creators to acquire top rewards and for smaller creators to have a better chance of getting rewards by growing connections, visibility, and gaining on-chain boost that can increase mindshare.
Check out the leaderboard in the Quacks App. DM Wallchain to explore AttentionFi acceleration for your project.
Social Growth