Finding someone willing to post about your product is easy.
Finding someone whose audience might actually use it? That's where the work starts.
You open profiles. You compare engagement. You try to tell whether the replies are genuine and the impressions aren't faked. You ask for rates.
Eventually you have a spreadsheet, thirty Telegram conversations, and a budget decision that still involves more guessing than you'd like.
We've spent enough time inside that process to know where it breaks. Over the last two years, Wallchain built an ecosystem around it, from our first creator campaigns to where we stand today:
Product | Who it's for | What it does |
Wallchain Select | Creators and brands | Managed creator campaigns, powered by our audience graph and ML-based creator selection |
X Score | Brands and creators on X | Measures real influence on X – the kind you earn, not the kind you buy |
Oznaka (new) | Businesses and marketing teams | Finds relevant creators and shows who is worth your budget |
Oznaka is an AI-native creator sourcing firm for brands in crypto and fintech. It helps teams find relevant creators, evaluate audience fit and engagement quality, benchmark pricing, and decide who belongs on their shortlist.
A creator can be great. And still be wrong for your product.
"Find us crypto influencers" sounds like a brief. It leaves almost everything that matters unanswered.
Are you looking for active traders, lenders, prediction market users, or people setting up their first wallet? Do you need someone to explain a complex product, recruit ambassadors, or bring an offer to a community that already trusts them?
Those are different jobs. They deserve different creator lists.
A creator can post about the BTC price every day while their audience engages mostly because they engage back. A smaller account might reach fewer people but have a much stronger connection to the exact community your product needs. By our estimate, fewer than 4% of creators actually deliver for a given brand. The hard part isn't finding creators. It's finding those few.
Follower counts won't settle that. Neither will a few impressive posts, because engagement is easy to fake. Farmed impressions, AI-generated replies, and engagement groups make weak accounts look strong, and you can't spot them by scrolling.
Oznaka analyzes millions of accounts and ranks creators by five signals. Each one answers a different question:
Signal | The question it answers |
Fit Score | Does this creator speak to the audience you need? (All signals combined into one number) |
Niche match % | What share of their audience follows projects in your niche? |
Organic reach | Are their impressions real, or botted? |
Organic replies | Are their replies genuine, or bots and engagement groups? |
Price | What does a partnership with them typically cost? |
Those questions should come first in influencer marketing.
Start with the task. In your own words.
You shouldn't need to master someone else's filter menu to explain what you need. With Oznaka, you describe the task in plain language in our AI chat:
"Find creators whose audiences are interested in prediction markets."
"Help me evaluate these KOLs for our product launch."
"Find potential ambassadors for our trading affiliate program."
From there, the work gets focused: sourcing candidates, checking audience relevance, comparing signals, and building a shortlist worth investigating.
That makes Oznaka useful well beyond a single sponsored post:
UGC campaigns – build creator lists by niche, geography, content history, and engagement quality.
Ambassador and affiliate programs – recruit creators who already care about your category.
Audience evaluation – check creators you already know before you renew the deal.
Competitor monitoring – see which creators already talk about competing products, and who you should build relationships with next.
Social listening – track which narratives are growing in your category, who is shaping them, and where attention is moving.
Pricing benchmarks – walk into the rate conversation with context.
Our current focus is X, where we've built our deepest experience with crypto audiences. Instagram and YouTube coverage is on the roadmap.
For businesses, the benefit starts before the first post
A poor creator decision costs more than the placement fee. It costs the time spent negotiating, briefing, and reviewing content. Then it costs the time spent explaining why a campaign reached plenty of people with little reason to care.
Oznaka moves that thinking upfront. Audience-fit analysis gives brands a stronger basis for selection. Organic reach and reply signals show whether visible engagement reflects real interest. Pricing benchmarks give context for the conversation that comes next. The price is a benchmark, not a quote: actual rates vary by brand, campaign type and the creator's own terms.
There are two ways to use Oznaka:
Self-service. Use Oznaka as your creator marketing tool for whatever the job is: an ambassador program, an influencer campaign, social listening, or research.
Managed. Launch a campaign with our team. We handle creator sourcing, outreach, coordination, and delivery. You write the brief and approve every creator.
Some teams need better research. Others need someone to run the operation. Both are good reasons to use Oznaka.
For creators, relevance deserves to be visible
If you've spent years building trust with a specific community, a follower count tells a very incomplete story about your work. Your audience might be small enough to disappear under a broad search filter, and relevant enough to be exactly what a brand needs.
A selection process built on audience fit and engagement quality gives that value room to show up. When farmed engagement and reply groups get filtered out, the budget they used to capture goes to creators with real communities. A relevant product gives you something credible to talk about, and a clear brief makes expectations easy to understand. Benchmarks built on real deals give both sides the same context when discussing rates. And every business that runs creator marketing through Oznaka is a potential campaign for creators in the Wallchain ecosystem.
The goal is a partnership both sides have a reason to repeat. The trust you've built should count when brands decide where to spend.
For creators, Wallchain Select stays the front door – it's where you join campaigns and grow with us. X Score is your public proof of real influence. Oznaka brings more brands to the other side of the table.
What we're building toward
The Wallchain ecosystem is growing around one shared problem: understanding influence well enough to put it to work.
The three products feed each other. Oznaka brings the brands, Select runs the campaigns, X Score measures the influence. Every campaign adds real performance data, and better data means better matches next time.
We want teams to move naturally from understanding an audience to finding creators, evaluating a partnership, and feeding what they learn into the next decision. That means broader platform coverage and easier-to-use research, whether you're a founder planning a first creator campaign or a team running recurring partnerships. It also means more growth features and rewards inside Select for creators and holders.
The ambition goes beyond another list of accounts. We want audience intelligence to become part of how companies plan awareness and growth, and we want creators with real community trust to benefit from that shift. We'd rather ship than promise, so we'll share each piece when it's live.
Your next campaign can be better
A useful creator shortlist should answer more than "Who can we book?"
It should tell you why these people make sense for your product, what their audiences care about, and what you still need to validate before spending.
That's the standard we're building Oznaka around.
Bring a product, an audience, and a task. Use the tool yourself, or work with our team to turn the brief into a campaign.
Also, follow Oznaka on LinkedIn.