If you've been around Wallchain for a while, you know what we believe: real influence is measurable, and creators who build it deserve to earn from it. That hasn't changed.
Select is the next chapter of AttentionFi. The first chapter – leaderboards – taught us what creates real value for projects and what just creates impressions. Select takes those lessons and turns them into a more focused product: targeted campaigns where the right creators are matched to the right projects, paid on clear terms.
What Wallchain Select is
Select connects creators to projects looking for the audience that actually cares about what they're building. Read the article below to learn more on that.
How does it actually work? A project comes to us with its ICP, which states who their target user is. Most of you will agree that DeFi lending protocol users or prediction market users can look very different from Web3 gamers, and so on.
We've mapped the audiences of 3.3M+ X creators using social graph analysis – accounts of all sizes. From there, we find the creators whose audiences match the client’s buyer persona, and run the campaign – sourcing, contracts, posting, payouts, reporting.
You might know look-alike audiences from performance advertising – where Meta or Google find people who behave like your existing customers or competitors' users. Influencer marketing has never had this because nobody built the underlying data. We did. Now we can run look-alike campaigns on X: give us a competitor whose audience is winning, or a list of token holders, and we'll find creators whose audiences match.
For creators, this means one thing. You don't compete on follower count anymore. You get fairly rewarded based on how valuable, niche, and unique your audience is.
Wallchain Select for creators
Short campaigns. Clear terms. Paid for the audience you actually have.
If you've ever felt that the only way to earn from your influence was to post non-stop, fight for a leaderboard position, and hope your numbers were big enough, Select is built to change that.
What this looks like in practice:
Audience quality matters more than size. A 5K-follower creator whose audience is mostly DeFi users can win a DeFi campaign over a 100K-follower account with an audience interested in NFTs. The algorithm decides.
Your voice stays yours. We work with brands on a creative brief and share it with you. You write the posts in your own style. That's the only way the endorsement reads as real, and we'd rather have one real post than ten that sound like ad copy.
Clear deals, on-time payments. Campaign length, post count, and payment are agreed upon before you start, and paid when the campaign closes. No waiting through epochs, no TGE day rush, no counterparty risk – we launch a campaign only when the rewards for creators are secured.
Get paid more for niche or unique followers.
Join your first Select campaign here: https://app.wallchain.xyz/campaigns.
Wallchain Select for brands
Pick the right creators based on audience match, not follower count, and let us run the campaign.
For founders and marketing leads reading this: you've probably tried KOL marketing the old way – DMs + manual selection and management. Select gives you a different model. We provide you with a short list of creators whose audiences overlap with your target audience. Instead of running ops yourself, we also handle sourcing, briefing, payouts, and reporting.
Live campaigns with launch partners
Select isn't launching in theory. We're going live with launch partners on day one – the first projects using Select to run their campaigns, and the first campaigns creators can apply to under the new model.
Guardis
Guardis was built to clean up the trenches. Their technology stops scams and surfaces the best on-chain trading data, so users can make the right decisions when trading. The team is now launching attention markets to address some of the most critical problems in on-chain trading today.
Quant
Quant is the AI companion for your money. Say what you want – buy, sell, rebalance, copy a top trader – and Quant does it across 25+ chains, 1000s of tokens, stocks, and commodities.
Prophet
Prophet is the first single-player prediction market, powered by an AI House that acts as the universal counterparty across every market. Built on Lean Liquidity Provisioning (LLP) – a new primitive that replaces fragmented liquidity pools with a unified, AI-priced balance sheet.
Log in with your X and apply here: https://app.wallchain.xyz/campaigns
What's next for Wallchain
This is the start, not the finish. We're going deeper on our algorithms – the better we can read the audience, the more precisely we can match campaigns to the creators who actually move that audience.
If this works, everyone wins. Brands get campaigns they can steer. Creators win on the strength of their niche and the depth of their relationship with their audience – not the size of their follower count. The industry gets a way to do creator marketing that holds up under scrutiny.
A few things on the way:
For Quack Heads holders. We're building functionality just for QH holders – access to unique features and benefits tied directly to the NFT. More on this soon.
Features for emerging creators. Tools for creators who are still building their audience – ways to earn, grow, and get on brands' radar before hitting any traditional "big enough" threshold. The thesis is the same: small audiences can be high-quality audiences, and those creators deserve a way in.
Stay close. Shipping mode is on.